Why wouldn’t businesses be community-focused? Especially if you consider your communities as customers? Andrew shares his personal experiences of why being community-focused is essential for survival, and how, through his roles, he has had to tackle some of the toughest challenges head-on.
This video is part of our series on the Economics of Kindness. Find out how we're changing the way that business sees kindness in the workplace.
- Why it is essential for businesses to be community-focused and what happens if they’re not.
- What are the benefits of being community-focused?
- His personal experience at British Gas and the service delivered to customers.
- His experience faced throughout Covid leading the business.
How companies can build a deeper, more emotional connection with their customers
The role of honesty and of providing opportunities to rebuild when you can
What Centrica did with the Trussell Trust to provide support where it was
The secret to being around for the long term
Being unkind can make a business fail
Meet our experts
Ellen Fraser leads Baringa’s global Energy Retail, Networks and Water practice and has the responsibility for Baringa’s portfolios in the UK, Europe and Australia. She’s sat in boardrooms with the CEOs of every major UK energy supplier, and even informed policy with energy regulator Ofgem. She’s a familiar face commenting on the BBC, and quoted everywhere from the Financial Times to The Guardian.Learn more
Vanessa Clark leads the Customer and Digital team and works across energy, utilities and resources; financial services; government and public sector; and products and services. She helps clients turn their promises into better customer experiences and embrace technology to unlock new solutions, especially in treating vulnerable customers better.Learn more
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