Patient-Centric Biopharma Transformation

COVID-19 demonstrated the power of collaborations to generate rapid advancements in science, providing transformative treatments to patients at pace. Beyond the science, the commercial landscape around healthcare has also drastically changed.

Patients expect more from their healthcare. Traditional communication channels for healthcare professionals are obsolete, and a new, digitally-integrated approach is needed to effectively engage them. Providing equity of access to the right treatments is critical for all patients.

Failure to respond means patients will not benefit from the right transformative treatments. Our Baringa experts will help you navigate this new landscape to help ensure no patient is left behind.

How can biopharma bring together patient centric visions with a customer focused mindset?

Our Insights

Doctor using digital tablet with patients

Tackling the disparities in clinical trial access for better health equity

Older people, women, those who are disabled or identify as LGBTQ+ and people from lower socioeconomic backgrounds and ethnically and racially diverse populations are all typically underrepresented in clinical trials. Discover how patient diversity can benefit your business, healthcare and patients themselves.

Delivering winning omnichannel experiences to customers on a global scale

How do we best design a global programme to upskill leadership in omnichannel communications and encourage an agile mindset?

Transforming engagement with healthcare professionals

Four key themes that biopharmaceutical and biotech organisations should consider to realise the benefit of improving HCP engagement in an integrated way

Embedding patient centricity into the everyday

Healthcare providers must transform how they deliver care to better meet the increasingly complex needs of today’s patients, through better patient engagement, providing more joined-up care and focusing on holistic wellbeing as part of the patient journey.