"The successful energy retailer of the future will look very different to many of those operating today - if your core product is commoditised, the price is becoming more transparent and it is becoming easier to switch, the key question for me is, what is your differentiated value proposition to a Smart-enabled customer?  Undiversified suppliers will struggle to compete, Understanding what customers want and delivering the outcomes they value will be key."

"Energy companies have always talked of needing to transform - whether to adapt to new regulations, meet evolving customer expectations or to reduce costs – but few have achieved the radical changes that are demanded of them now. The recent step change in competition in the market and the political and regulatory pressure requires customer-centric and data-driven transformations from even the nimble smaller suppliers."