S3 - E3 - The future of long-distance clean power

29 January 2026

In this episode of Baringa’s Energy Innovators Podcast, you’ll hear from James Humfrey, CEO of Xlinks, as he takes you inside one of the most ambitious renewable energy projects in the world: transporting clean power across continents using subsea cables.

As you listen, you’ll discover:

  • Why interconnectors matter to you as the energy system shifts toward net zero.

  • How Morocco’s solar and wind patterns can deliver up to 19 hours of clean power to Europe — and what that means for grid stability.

  • What it really takes to navigate the geopolitical, regulatory, and technical challenges of mega‑scale energy infrastructure.

  • How projects like this get financed, and what you should understand about the balance between public and private capital.

  • How subsea cables are protected and repaired, giving you a clearer picture of the real security risks (and the myths).

  • Leadership lessons you can apply, as James reflects on mentors, risk‑taking, and building a career in the energy transition.

By the end, you’ll walk away with a sharper understanding of how long‑distance clean‑energy transmission works — and how it could reshape the future energy system you rely on every day.

About our guest:

James, CEO, Xlinks

James has over 25 years’ experience in the Energy Industry, most recently as EVP for Growth and Industry in ADNOC in Abu Dhabi, where he led capital project development and business development including the development of the new $25 billion Chemical Park in Ruwais. Previously, James held senior roles at Shell, with his last as SVP Downstream M&A. He was also previously in charge of Shell’s Global Capital Projects Contracting (including the $14 billion Canada LNG EPC LS contract) and Chemicals Capital Projects.

About our host:

Ellen Fraser, Partner and Expert in Energy and Resources, Baringa

Chances are, you’ve already met Ellen. When it comes to the energy sector, she’s a trusted expert – a familiar face commenting on the BBC, she’s quoted everywhere from the Financial Times to The Guardian. And at Baringa, one of her big clients is energy regulator Ofgem.

Ellen’s talent for decoding a complex industry is her opportunity to not only explain it to others, but to be inside the engine room of change. She’s sat in boardrooms with the CEOs of every major UK energy supplier. And her work with Ofgem cuts to the heart of policy and regulation. Ellen believes even the most difficult situations – like a national energy price crisis – can focus minds on the world’s move towards clean, renewable power.

Ellen takes complicated questions and strips them down. She looks for simple, effective solutions. The “so what?” buried in a pile of detail. With this approach, she steers her clients around pitfalls.

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