Twelve Shifts of Digital

""We live in a world where everyone is talking about Digital Transformation. Being clear on your ambition and defining what digital truly means is the critical first step on your transformation journey.""

Rob Ward, Partner, Customer & Digital

Digital technology has shattered traditional value chains and forged new connections and business models that cut across industry silos. It has disrupted customer relationships and journeys, setting new expectations for how organisations engage with customers and meet their needs.

Businesses are being transformed into technology businesses, seeking to differentiate themselves through their platforms and data. And finally, digital has unleashed a speed of change and volatility that requires a paradigm shift in traditional leadership and management approaches.

Baringa have created the “Twelve Shifts of Digital” to help you decode and define your organisation’s level of digital ambition through twelve discrete steps that consider your business model and ecosystems, propositions and experiences, platforms and data—combined with the underpinning people and organisational aspects of any transformation. The scale of ambition cannot be defined in isolation. It is critical to understand any constraints that you must operate within, whether they are environmental, investment, timeline or regulatory-related as well as any leadership boundaries that must be respected.

Join us as we explore each shift and how to unlock the value of Digital for your business and reach out to our team to find out how the Twelve Shifts can underpin your digital strategy or transformation journey.

Twelve Shifts of Digital infographic

Shift 1: Vision and strategy - business models

We believe organisations need courage and clarity to disrupt their own business models to compete in a world of platforms, data and APIs

Computer code and digital icons on a screen

Shift 2: Vision and strategy - ecosystems

How do we engage with others in the value chain in order to win in our chosen markets?

Seven smiling people in front of a grey wall

Shift 3: Propositions and experiences - customer

In today’s digital era, business leaders are recognising the need to shift from pushing products to responding to real customer needs.

Shift 4: Propositions and experiences - intelligent services

There is a magical marriage between the needs of a customer and the products or services that an organisation has within their kitbag.

Shift 5: Propositions and experiences - digital and human channels

Explore the shift from siloed digitised and transactional interactions, to digital and human.

Digital artwork showing a laptop, a phone, a tablet and various icons

Shift 6: Platform enablement - architecture

Architecture: technical platforms, governance, and ‘enablers’ for achieving your digital ambitions to ensure robust, but agile solution delivery.

A man reading paper data reports and stocks graphs on his computer

Shift 7: Platform enablement - data & insights

Explore data and the shift from reactive analytics and federated data, to data-led and insights embedded into journeys and decision making.

A robot arm with digital graphics overlay

Shift 8: Platform enablement - digitising processes

How can organisations provide a great digital experience while supporting the digital shift internally and optimising and automating processes?

Four people looking at post its on a glass interior window

Shift 9: From large, siloed departments to small, end-to-end multidisciplinary teams

We explore the shifts that enable organisations to be more adaptable in these uncertain times.

Shift 10: Organisational alignment - culture

Transforming a legacy culture isn’t always quick or easy, but it is fundamental to compete in the digital era

A man deep in thought while looking at his computer

Shift 11: Organisational alignment - method

We investigate what it takes to move at the rapid pace of the market, and embrace experimentation and rapid pathfinding.

A hand preventing the domino effect of blocks falling over

Shift 12: Organisational alignment - risk and resilience

Risk and Resilience: the shift from isolated controls and afterthought to building advocacy and trust through pro-active and integrated controls.

For more information about the Twelve Shifts of Digital please contact Robert Ward or Ben Morgan, Partners, Customer & Digital

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