Digital technology has shattered traditional value chains and forged new connections and business models that cut across industry silos. It has disrupted customer relationships and journeys, setting new expectations for how organisations engage with customers and meet their needs.
Businesses are being transformed into technology businesses, seeking to differentiate themselves through their platforms and data. And finally, digital has unleashed a speed of change and volatility that requires a paradigm shift in traditional leadership and management approaches.
Baringa have created the “Twelve Shifts of Digital” to help you decode and define your organisation’s level of digital ambition through twelve discrete steps that consider your business model and ecosystems, propositions and experiences, platforms and data—combined with the underpinning people and organisational aspects of any transformation. The scale of ambition cannot be defined in isolation. It is critical to understand any constraints that you must operate within, whether they are environmental, investment, timeline or regulatory-related as well as any leadership boundaries that must be respected.
Join us over the next weeks as we explore each shift and how to unlock the value of Digital for your business and reach out to our team to find out how the Twelve Shifts can underpin your digital strategy or transformation journey.
Robert Ward | Partner | Customer & Digital
Ben Morgan | Director | Customer & Digital