Thriving in a digital world
Digital and AI empower you to understand your customers better and deliver compelling new business models. But how do you capture this potential and translate it into profitable growth? Our strategy and innovation experts are right by your side.
Adopting digital and AI to captivate tomorrow's customers
Customer expectations are evolving rapidly. To help you thrive in this competitive market, we redefine customer engagement, creating compelling experiences that exceed expectations and drive immediate value for future growth.
Building a data and AI-enabled enterprise
Data and AI increasingly drive the world’s most successful organisations. Our consultants pinpoint the best opportunities to unlock value from data and AI in your enterprise – and deliver advanced solutions to realise this potential at pace.
Unleashing growth through cloud and platforms
Skilfully combined, cloud services, enterprise platforms and scalable architecture unlock limitless opportunity. We help you make the right choices to reduce costs, supercharge innovation and create thrilling experiences so you can thrive in the digital landscape of tomorrow.
Building next-gen talent and culture
AI will soon touch every job, at every level, in every organisation. It will transform how leaders lead and how people work – and will radically alter the talent and skills your organisation needs to compete and win. Are you ready for the revolution?
Securing the digital enterprise
Digital transformation and connectivity bring exciting opportunities to create new business value, but also increase security, resilience and compliance risk. We help you navigate the terrain with confidence, enabling you to innovate safely and unleash technology’s full potential.
Our Impact and Insight

Speeding the shift while saving millions: Digital tech’s economic impact on the energy transition
By embracing digitalisation, companies can generate cost reductions of up to 20% across the renewable energy lifecycle. Discover three of the digital technologies set to transform energy systems.
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Can AI deliver the emotional intelligence customers crave?
Discover how to build emotionally intelligent AI into your customer journeys and lead the way on service excellence.
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Navigating AI governance for energy companies: why a holistic enterprise model is key to compliance
As energy companies increasingly look to explore and adopt artificial intelligence (AI) as a major enabler of their strategy, discover Baringa’s recommendations for approaching the challenge and harnessing the power of AI, while ensuring compliance and mitigating risk.
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One thing you wished people knew when implementing platform based technology in the public sector
This video shares key learnings about the adoption of platform based technology in the public sector.
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Digitising the Energy System
A new energy system is taking shape – one that’s much more complex, distributed, and dynamic than anything seen before. In this new reality, vast potential exists for energy players to optimise assets, transform trading, evolve customer experiences, and reduce costs, as companies ramp up digitisation, deploy advanced technologies, and embrace data analytics and AI. Yet, fresh challenges also emerge around cyber security, ethics, and privacy. To stay ahead and seize rewards, organisations require new strategies, sophisticated tools, and the right expertise.
Unlocking the Potential of Digital and AI in the Public Sector
The UK public sector has the potential to unlock over £45 billion in annual savings and productivity benefits through full digitisation of services. With AI and emerging technologies rapidly advancing, there's a huge opportunity to leverage digital transformation for increased productivity and better citizen services. Explore how you can have the confidence to maximise opportunities through clarity, certainty, and continuous optimisation of outcomes in digital transformation.
Balancing Human and Tech in an AI World
Architecting Loyalty in Financial Services
Your customers' expectations are rapidly shifting. Digital-first challengers are racing ahead, and your outdated architectures are holding you back. To regain market share, you must create the ultimate customer experience, lower your IT cost base, and embrace a new technology architecture.

Financial Times rankings 2025
We are one of only 13 firms ranked for AI expertise out of 170 in the FT’s Leading Management Consultants.