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07 October 2020

Webinar: Engaging domestic customers in flexibility markets – what’s in it for them?

Running low or zero carbon systems in electricity markets without a significant increase in flexibility on the demand-side will be challenging and expensive. As domestic customers start to adopt electric vehicles and install in-home generation and storage technology, their potential to provide some of this flexibility is encouraging. But will they buy into demand-side flexibility and really engage?

During this webinar, we heard from international speakers, as they spoke on recent emerging global evidence on customer behaviour, and discussed what this might mean for the future.

There have been many decarbonisation system studies that assume domestic customers will be fully flexible, but with little empirical evidence of actual customer behaviour or what motivates them. As real-world evidence starts to emerge on customers’ response to smart tariffs, and adoption of smart in-home energy systems, we can now revisit previous theoretical assumptions, and start to draw on evidence to hypothesize how domestic consumers will actually engage in the future.

This webinar was hosted by Ben Hall, Director and Duncan Sinclair, Partner in Baringa’s Energy Networks practice, and featured guest speakers:

  • David Sykes, Head of Data Science at Octopus Energy, U.K. 
  • Clare Stark, Assistant Director at the Australian Energy Regulator (AER), Australia
  • Julian Wiley, Chairman at Social Energy, U.K.

The main questions discussed were: 

  • What is the value proposition for the domestic customer in consuming electricity more flexibly? Are the incentives sufficient?
  • Is the response we are seeing by customers on smart tariffs typical for future behaviour?
  • Are there barriers to greater participation and how might these be overcome?
  • What is the role of network tariff reform in promoting customer flexibility?
  • Is domestic demand-side response a niche activity or an integral part of the future low/zero carbon electricity system?

This webinar has now finished, and is available to watch below: