Child safety online is good for business

The internet can be a powerful tool for enlightenment and knowledge, but it also carries significant risks. Companies have a responsibility to do better—to create safer platforms that people can trust and use without fear. If a platform is safe, people will naturally gravitate toward it.

Child safety online is already a topic of conversation around many dinner tables. Now, it’s time for that conversation to move into boardrooms. In fact, 64% of adults believe that strong child safety measures give companies a competitive edge, and 71% say that companies prioritising child safety online are more trustworthy.

At the NSPCC, we’re committed to turning our expertise into action. Ensuring every child is safe online is one of our core goals. This year, we’ve taken a pioneering step forward with the publication of the Online Safety: Good for Business report, developed in partnership with our task force and Brynga.

Child safety online is the next frontier. It’s human to care about the wellbeing of every child, yet the reality is that young people are not always safe online. Society is beginning to recognise this, and the spotlight on the issue is growing. For businesses, this is not just a moral imperative—it’s a commercial opportunity that should not be ignored.

So, why should you read this report? Because it introduces a groundbreaking commercial value model that any business can leverage. It provides clear evidence that focusing on children’s online safety is not only the right thing to do—it’s also good for business.