Child safety online is good for business

Doing the right thing in business pays

For many industries, trends once considered fringe have become central to consumer decisions, new markets and business opportunities. Digital technology rose to transform entire industries, often in previously unimaginable ways. Sustainability moved from a CSR tick box exercise to be front of mind for consumers, employees, policy makers and investors. 

Upcoming research from NSPCC and Baringa shows that Child Safety Online (CSO) is a next frontier of commercial opportunity.  

It is only human to care about every child and their safety. Yet young people are not always safe online. Societal realisation of this issue is growing, shining a spotlight and influencing consumers’ spending choices and relationship with brands and companies. 

Baringa and NSPCC have co-authored a new report to help businesses go beyond compliance and get ahead of the curve. With new consumer insight and real case studies, the report’s conclusions are clear. Now, more than ever, being good for children is good for business.  

Launching in September 2025, the research looks across 11 different levers as a new model for commercial enterprise value creation. First, to help companies understand the opportunity, and second, to be able to take positive steps towards it. Standing still risks disruption and regulatory enforcement. The opportunity for adopters is clear: Win more.  

In anticipation of September, please take a look at our executive summary and our pre-launch report. These give an overview of the work and its evidence base – which is redacted until our media launch, so no big spoilers yet! 

If you would like a copy of the full report, further details of the upcoming launch or help play a part in making the online world safer for children, then please contact michael.mcgrath@nspcc.org.uk or John Petevinos or register your interest below.