Zara Ahmed
Expert in Digital and Technology
Contact Zara
"Complex technology programmes aren’t just about delivering IT projects, they’re about achieving strategic business outcomes. Success comes from knowing there’s someone you can turn to for guidance, support, and decisive action when challenges arise, helping teams navigate complexity and turn ambitious goals into real, lasting impact."
At a glance:
Joined Baringa in
2014
Works across
Technology transformation programmes, predominantly in Financial Services and Energy & Resources sectors
If you could have one superpower, what would it be?
The ability to pause time - to stretch out moments that matter most and create a little more space for learning and reflection.
In detail:
Zara leads complex technology programmes that deliver tangible, high-impact outcomes for clients. She began her career in industry before joining Baringa in 2014 and has built a career designing and delivering large-scale, high-risk programmes that transform businesses. With a background in computer science, she has long been passionate about harnessing technology as an enabler to solve real-world problems.
Zara is highly principled, pragmatic, and focused on delivering results efficiently. She has a sharp eye for spotting flaws and opportunities for improvement, and is known for bringing structure, clarity, and rigour to even the most complex programmes. Colleagues and clients value her practical problem-solving, single-minded focus, and ability to balance high standards with approachability.
Zara enjoys injecting energy and a sense of fun into the teams she leads, helping to lighten the mood while maintaining momentum. She combines big-picture thinking with attention to detail, ensuring programmes deliver real-world impact on time and to standard.
Outside of work, Zara is curious, reflective, and enjoys learning. She reads widely, from cultural fiction to books exploring human behaviour. She balances her career with family and staying active, often out playing football with her young son, which gives her energy and focus.
Zara’s combination of technical expertise, practical insight, and insights-driven leadership means she delivers programmes that work, teams enjoy being part of, and clients can trust to achieve results.
Is digital and AI delivering what your business needs?
Digital and AI can solve your toughest challenges and elevate your business performance. But success isn’t always straightforward. Where can you unlock opportunity? And what does it take to set the foundation for lasting success?