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"I love helping media and sport organisations maximise their potential. A great value creation plan is a delicate balance of ambition and pragmatism. It inspires and unites all stakeholders. It becomes a language and a framework for everyone to use. It’s not a document or a spreadsheet. It’s a clear recipe for transformation."

At a glance:

Joined Baringa in
2026

Works across
Telecoms, Media, Technology

Job in another life  
Architect or theatre director  

In detail:

Tal is a media and sports specialist. She’s an expert in identifying and delivering commercial growth and optimising value for organisations of all kinds.

Tal started her career at a boutique media consultancy (just around the corner from Baringa’s offices in Victoria) and then spent 12 years launching and running TV channels and digital services for Turner Broadcasting across EMEA. More recently she led the media and sports strategy practice at EY-Parthenon, working with leading broadcasters and content production businesses; major sports clubs, leagues and venues; media-tech, sports-tech and ad-tech businesses; publishers; advertising and market research agencies; and large-scale events and information services businesses. Tal also works regularly with Private Equity and their portfolio businesses.

Tal typically works with C-Suite clients, helping leaders navigate complex questions and create, communicate and implement clear paths forward. She believes that a great plan is only as good as the buy-in it can secure. This is particularly important in media and sport organisations which often have large and unwieldly stakeholder landscapes (think about the number of stakeholders a sports league or a public broadcaster must get on board to approve a change in strategy!).

A manufacturing engineer by training, Tal is all about rolling up her sleeves to find practical, highly commercial solutions for her clients. She measures her success by the success of the initiatives that she and her clients create together.

Outside of work, much of Tal’s time is spent in a theatre. She and her husband, Stephen, are both charity trustees for one of London’s premier non-professional theatre groups.

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