Shuayb Ismail
Expert in Sustainability
Contact Shuayb
"I am passionate about designing win-win-win business cases between people, planet, and profit; this is not just optimism but proven through our work. We know how to build the green businesses that will support sustainable and clean growth in the future"
At a glance:
Joined Baringa in
2024
Works across
Sustainability Strategy, Value Creation, and Regulation
If you could have a superpower what would it be?
Subatokinesis (rearranging the elemental composition of things to create new things similar to Atom Eve in Invincible) - would make it very easy to stop climate change!
In detail:
Shuayb joined Baringa in 2024, bringing over 12+ years’ experience primarily delivering commercial sustainability projects across agriculture, energy, finance, and heavy industry. His specialism is in understanding value chains and designing people, planet, and profit positive business cases.
Shuayb has worked extensively across Europe, Middle East, Asia, and Africa, and has a track record of designing sustainable growth strategies. He has led economic strategies for government, designed commercially superior net zero strategies for heavy industry that abate >100 million tonnes of CO2 per annum (vs. BAU carbon intensive processes), and identified $1 billion in sustainability-linked value creation for large funds and family offices.
What excites Shuayb is taking both the system and local view of a firm to identify new opportunities. For example, he has worked on globally integrated chemicals supply chains to identify markets for circular propositions that turn waste to value, or create new markets willing to pay a >100% premiums for sustainable chemicals.
The key questions Shuayb thinks about are:
- What is your unique sustainability competitive advantage over the next 10-20 years aligned to your mandate, people, and value chain geographies?
- What opportunities do you have to create long-lasting win-win-win propositions that achieve growth in line with positive social and environmental impact?
- What partners do you need to enable these propositions, and how do you design value exchanges that widen the pie?
Outside of work, Shuayb loves playing hide-and-seek and ‘make-believe’ games with his young kids. When he is not doing that, he can be found reading, running, or planning the next travel adventure with his wife.
Is digital and AI delivering what your business needs?
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