Sam Mason
Expert in Technology, Media and Telecoms
Contact Sam
"Technology, AI, and automation are powerful enablers, but they don’t drive operational excellence on their own. True OE emerges when innovation is paired with empowered people and optimised E2E processes. It’s the intersection of human capability, intelligent tech, and continuous process improvement that drives sustainable success and keeps organisations stay ahead in today’s ever-changing market."
At a glance:
Joined Baringa in
2020
Works across
Telecoms clients, with a focus on major industry mergers & acquisitions
A surprising fact about yourself?
I participate in club motorcycle racing
In detail:
Sam is a proven transformation leader with deep expertise in large-scale, people, process, and technology-led change across B2C and B2B telecommunications and infrastructure sectors. He specialises in digital-enabled operational excellence, Target Operating Model (TOM) design and cost optimisation to drive measurable value creation and sustained performance improvement.
Across his consulting experience, Sam has built a strong reputation for mobilising, leading, and recovering high-priority transformation programmes in complex, high-risk environments. His hallmark is disciplined execution in applying structure, analytical rigour, and clear communication to ensure delivery against strategic commitments.
Recognised as the gold standard for operational execution, Sam excels at aligning investment priorities, digital platforms, and data-driven continuous improvement (CI) to optimise operational performance and efficiency. His ability to bridge technology and business perspectives enables him to translate strategy into action and deliver outcomes and capability that endure.
Sam is highly experienced in leading cross-border, multi-disciplinary teams and third-party ecosystems, fostering trust and alignment across stakeholders to deliver consistent results under pressure.
Outside work, Sam channels his energy into motorsport and endurance challenges. A keen motorcycle racer, he competes in UK club events and enjoys track days across Europe. In 2024, he cycled from Land’s End to John O’Groats in support of The Prince’s Trust.
Is digital and AI delivering what your business needs?
Digital and AI can solve your toughest challenges and elevate your business performance. But success isn’t always straightforward. Where can you unlock opportunity? And what does it take to set the foundation for lasting success?