Mark Fidler
Expert in Digital, Data and AI
Contact Mark Fidler
"Information is power but more specifically it’s competitive advantage in today's digital, on-line world. To be a successful business means getting accurate, timely and easy to interpret information that gives you the foresight to take pre-emptive decisions that lead to increased profitability, reduced risk and sustainable growth."
At a glance:
Joined Baringa in
2025
Works across
Data and AI
What is your favourite place in the world?
North Sands, Salcombe, Devon
In detail:
Mark works with clients to de-mystify the complex world of digital, data and technology.
What gets him up in the morning, apart from a strong cup of tea of course, is helping his clients address the trilemma of providing affordable, sustainable energy in the transition to Net Zero. He does this by; leading digital transformation of their businesses, harnessing the power of data to deliver positive outcomes from analytics and artificial intelligence and relentlessly focusing on long term value.
His approach is highly collaborative and inclusive and has been developed based on 25 years' experience of working with the highest profile clients in a range of strategic advisory, delivery and commercial roles.
When he’s not working or spending time with his family Mark loves cycling, he started as a mountain biker in his youth and finally succumbed to the Lycra in his thirties - so gravel is the new thing. He’s also a - barely competent but enthusiastic - skier and golfer.
Is digital and AI delivering what your business needs?
Digital and AI can solve your toughest challenges and elevate your business performance. But success isn’t always straightforward. Where can you unlock opportunity? And what does it take to set the foundation for lasting success?