John Ridley
Expert in Telecoms, Media and Technology

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"The shift from traditional business models to agile, data-led, tech-enabled operations presents a huge opportunity. It’s about navigating rapid AI and digital advances, rethinking old ways of working, and embracing innovation to unlock potential and stay ahead in a world that won’t wait."
At a glance:
Joined Baringa in
2024
Works across
Global Telecoms, Media, and Technology organisations to deliver data-led and technology enabled change from strategy through execution.
What would you do in another life?
A paddle sports coach unlocking potential in disadvantaged children
In detail:
John is a Digital & AI leader with over 30 years’ experience. Starting his career in the ‘90s launching GSM operators around the world, John has consistently kept pace with advancements in the industry. Since joining Baringa in 2024, he has been instrumental in shaping and growing our Digital & AI offerings for the telecoms, media, and technology sectors.
An accomplished management consultant, John thrives on solving his clients’ toughest challenges. He combines strategic business understanding and human insight with technology innovation and deep industry expertise to deliver impactful solutions. For John, success goes beyond data & technology - it’s about unlocking outcomes that work for businesses and people alike.
Over the course of his career, John has excelled across the full spectrum of consulting roles, building a proven track record of leading multi-disciplinary teams to drive sustainable transformation in complex environments. A recognised expert in Digital & AI, he brings extensive experience across data-led, tech-enabled transformation, advising C-Suites on topics like strategic development, innovation, transformational change, post-deal integration and separation, technology operating models, regulation and compliance, business continuity, disaster recovery, and cyber security.
Driven by his clients’ personal and commercial success, John excels at unlocking key decisions, managing risks, and delivering on multi-year initiatives in partnership with stakeholders.
Married with two daughters, John loves spending time with his family exploring new places, enjoying shared activities, and embracing water sports together. A keen paddler, he is passionate about coaching and mentoring others to realise their full potential both on and off the water.
Is digital and AI delivering what your business needs?
Digital and AI can solve your toughest challenges and elevate your business performance. But success isn’t always straightforward. Where can you unlock opportunity? And what does it take to set the foundation for lasting success?