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"As quick wins become scarce, there is an increasing need for businesses to innovate to find new solutions, to close the gap and make the transition to a sustainable tomorrow. Sustainable innovation enables opportunities to grow businesses, create a brighter future, safeguard our planet, and inspire the next generation with a legacy of visionary, responsible leadership."

At a glance:

Joined Baringa in
2023

Works across
Sustainability strategy, end-to-end innovation and business transformation

Favourite place in the world?
My garden when the sun's shining. The Alps, South of France or anywhere on a boat for the other 90%.

In detail:

James is a Director in Baringa’s Sustainability practice. He has 18+ years of consulting experience focused across industry sectors. His specialisms are sustainable growth strategy, innovation, market acceleration and business transformation. James is passionate about moving from strategy to commercial reality, innovating for strategic growth and creating profitable, sustainable and circular solutions to accelerate our transition to a low carbon and sustainable world. His focus is on designing and creating innovative, sustainable and profitable business models, products, services and ecosystems. 

James has supported many high-profile businesses and brands to drive growth while transitioning to a lower impact and more sustainable footing. Examples of James’ sustainability work include developing and validating a range of novel, sustainable 'at home' alcoholic beverage concepts, developing and executing sustainable fresh and frozen food propositions and sustainable store formats for a leading coffee chain, facilitating net zero innovation for a leading UK energy transmission and distribution company, reinventing oral care and designing a zero-waste portfolio for a global brand and developing a plastics value chain vision and strategy for a global chemicals company. 

Outside work, James loves to spend his time with family and friends, on the water sailing and kite surfing and/or exploring new places. Otherwise, he can likely be found toiling in the garden, working on his next ‘project’ or enjoying time with friends and family.

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