Scaling a retail brand from local to national with smarter digital marketing

A fast-growing retail business was struggling to convert marketing spend into meaningful growth. Their existing agency was delivering low-quality leads, with little transparency on performance or ROI. With two high-priority markets critical to their expansion, they needed an experienced partner who could help build a model that could scale. 

Our consultants started by working closely with the client’s internal marketing team to understand their spend, strategy and performance gaps. Our digital specialists designed a hyper-targeted campaign strategy focused on quality over quantity - using a blend of social and programmatic advertising, paid search, SEO, influencer marketing and email. 

The team introduced weekly competitor analysis reports to give the client full visibility into performance and spend - enabling rapid optimisation and smarter decision-making. The model was tested in two key markets, then scaled to 20+ regions and ultimately rolled out nationwide. 

The results were transformative. Brand health increased by 82%, SEO and web traffic grew by 60%, and overall adoption rose by 130%. Cost per applicant dropped significantly. With trust built through transparency and results, the role of our consultants expanded—from digital delivery partner to strategic advisor—supporting the client across SEO, website optimisation, graphic design and internal training. 

This case study relates to work done by team members prior to being acquired by Baringa.