We first met this privately held personal care business as it set a target of supplementing its brick-and-mortar channel revenue with a significant online marketplace business of $100 million a year.
But we soon realized there was much more at stake. By thinking bigger and instead embracing digital across all areas of the organisation they could capture growth opportunities across offline and online channels, while growing overall share and profitability. After all, companies that don’t show up where the consumer is risk irrelevance and stagnation.
We turned the company’s ambition into an actionable strategy
We brought in a senior team combining consumer packaged goods specialists and digital experts with merchandising and retail backgrounds. We helped the client translate their corporate aspiration into an actionable plan. After assessing the organisation’s existing capabilities, we built a robust strategy to transform this legacy brick-and-mortar company into an omnichannel digital business.
The strategy comprises four key areas. First is modernizing the core technology footprint to lay the right foundation. Then comes building digital capabilities such as an intelligent supply chain and marketplace integration to optimise performance in digital channels. The third area is equipping the organisation with the data and insights to delight consumers. And the final area is transforming the organisation's culture and talent to operate as a modern digital business.
Bringing in a senior, experienced team helped achieve great results. Partners and Directors from Baringa worked closely with key client stakeholders to build close relationships and understand their needs. That helped us develop a digital strategy that can take this business to new heights.
We’ve helped build the agility necessary to seize opportunities as they emerge
The robust digital strategy will enable the client to explore innovative sales channels. It’ll help the company achieve its target of generating 30% of revenues from online channels. And most importantly, it’ll help keep this business thriving in the next generation of commerce.
Find out how we help our clients in Consumer Products and Retail
We enjoy rolling up our sleeves and sitting down with clients to solve problems and deliver meaningful impact. This project enabled us to do exactly that – helping this much-loved business overcome the challenges of today and truly transform.
Jeff Hartigan, Partner, Consumer Goods and Retail, US
Related Case Studies
Transforming digital capabilities for a food chain
Read about how we put our client’s users first to design market-leading digital products.Read more
Restructuring a FTSE 10 health, hygiene and nutrition business into a multi business unit organisation
Read about restructuring a FTSE 10 health, hygiene and nutrition business into a multi business unit organisation.Read more
Reducing time to market by 50% for FMCG product innovations
A multi-billion food and beverages company faced the challenge of getting new products to market quicker, knowing that part of the answer lay in agility.Read more