Enhancing customer experience and operational efficiency in financial services

A global financial services company faced rising customer expectations and mounting operational pressure. With limited self-service capabilities and an outdated case-routing system, routine inquiries were overwhelming service agents, slowing response times and increasing costs. The challenge wasn’t just about improving service - it was about transforming the operating model to deliver scalable performance and measurable ROI.

Our people partnered with the client to design and implement a modern digital service architecture. By deploying Microsoft Dynamics 365 and Power Platform, we enabled intelligent case routing, automated routine interactions, and introduced scalable self-service options. This strategic transformation reduced service friction, improved agent productivity, and enhanced customer experience across channels.

The impact was immediate. Response times dropped, cost-to-serve decreased, and customer satisfaction improved. The business gained a flexible platform that supports continuous optimization and future innovation - positioning them to adapt quickly to market shifts and evolving customer needs.

This transformation was built on collaboration, trust, and a shared commitment to excellence. It’s a foundation the client continues to build on as they evolve their service strategy and expand their digital capabilities.

Explore how our digital specialists can enhance customer experience and deliver operational efficiency.

This case study relates to work done by team members prior to being acquired by Baringa. 

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