Capabilities

Price profitably or perish: B2C telcos investing in advanced pricing capabilities see 2–7x ROI in 12 months. Those that aren’t are falling behind

In the commoditised and tightly regulated UK consumer telecoms market, operators face ongoing margin pressure. Price sensitivity is high, and raising prices on core products is increasingly difficult.

Why are B2B SaaS companies throwing profit and value away?

Too many PE-backed B2B SaaS firms are losing value. Discover how strategic pricing can protect margins and unlock growth, fast.

From soulless to seamless: Transforming customer service with AI

AI in customer service is at a tipping point. Our research reveals how human-centred design can turn frustration into growth.

Bending the IT spend curve: how to get the most from your IT spend in the AI era

Consumption-based charging for cloud computing, SaaS and AI tokens means the dynamics of IT spend are shifting. Discover how to take control, whether your priority is to drive down costs or re-tool your IT to deliver growth.

UK offshore wind supply chain investment guide

To achieve the UK's 2030 and long-term net-zero goals, we need to boost investment in our domestic supply chain.

Supply chain curveballs: how US consumer brands are reinventing amid ongoing supply chain pressures

Supply chain issues are no longer temporary trade policy blips - they’re a strategic force reshaping how U.S. brands in food & beverage, apparel, and beauty rethink their global supply chains.

Meet the new generation of superhuman service agents

Discover how to build emotionally intelligent AI into your customer journeys and lead the way on service excellence.

How can ESG drive CFO strategic and operational objectives?

Environmental, Social, and Governance (ESG) considerations, driven not only by regulatory change but also by strategic opportunity, can play a crucial role in unlocking new sources of value for finance leaders.

Can AI deliver the emotional intelligence customers crave?

Discover how to build emotionally intelligent AI into your customer journeys and lead the way on service excellence.

‘Customers don’t hate AI – they just hate bad AI.’ How to deliver AI that customers love

AI has fantastic potential to transform customer journeys – resolving issues faster, creating seamless interactions and freeing up human agents for the hard stuff. But this only happens when AI is done well. So, what does good AI look like – and how can you deliver it?

Rewiring supply chains for tariffs and the new world of trade uncertainty

Global trading tariffs are being upended, and companies have the choice of fight, flight or freeze.

How to improve profitability without hacking at costs

Discover two powerful strategies for improving profitability without undermining growth.

How a different approach to AI can help financial institutions realize its promise

Learn how a data-driven discovery model can help financial institutions unlock value from AI.

Implementing AI with confidence: can you protect your organisation without blocking progress?

Artificial Intelligence (AI) is revolutionising operational efficiency and driving innovation at an unprecedented pace. As a result, it’s rapidly becoming the most desired technological capability for organisations’ digital operations – from cloud services and automated systems to data analytics and customer interactions.

Ignore the hype - how to make AI-enhanced cyber security work for your business

AI-enhanced cyber solutions are generating plenty of buzz – but, on their own, they’re not enough to counter the growing cyber threat. How will you get the best from the newest tools and build a robust defensive strategy for your organisation?

Unlocking the power of intelligent pricing technologies and commercial capabilities

Baringa researched pricing and profitability with over 60 firms in energy services to assess their experiences, adaptations, and future needs.