Sam Atkins
Partner, expert in Operational and Process Excellence
Contact Sam
"Operations is no longer about running the machine - it’s about redesigning it in real time. As digital & AI reshape every corner of the enterprise, the new frontier is not just efficiency, but adaptability. The organisations that thrive will be those that treat operations as both a source of value and a living system - fluid, intelligent, and deeply human."
At a glance:
Joined Baringa in
2013
Works across
Government, Financial Services & Energy creating operational value from digital and AI
What is your favourite place in the world?
The Cíes Islands in Galicia, beautiful rugged islands with some wonderful beaches. Just watch out for the Atlantic weather, the fog can last for days!
In detail:
Sam joined Baringa in 2013 and specialises in driving tangible operations and process improvement enabled by digital and AI. With a strong foundation in operational excellence, Sam has led transformation programmes across government, financial services, and energy - helping clients to reimagine how decisions are made, services delivered, and teams structured.
Sam approaches operational transformation with a sharp focus on what works in practice. From defining operational improvement strategies and business cases, to delivering new operational technologies at scale, to building centres of excellence and coaching frontline teams, Sam has helped clients unlock millions in cost savings and productivity improvements.
What drives Sam is helping organisations move beyond the hype of emerging technologies, especially AI, embedding them in ways that elevate human roles, improve decision-making, and deliver real outcomes. Sam believes wholeheartedly that the key to successful AI-enabled operations lies in designing change around people: ensuring teams understand, trust, and shape the technology they use. By combining deep operational insight with human experience, Sam helps clients new operations that are not only intelligent, but intuitive and built to last.
Sam loves spending time by the sea and getting out on the water whether it be sailing, kite-surfing or kayaking and spends much of his free time sailing and traveling the coast with his wife and 2 year old son.
Is digital and AI delivering what your business needs?
Digital and AI can solve your toughest challenges and elevate your business performance. But success isn’t always straightforward. Where can you unlock opportunity? And what does it take to set the foundation for lasting success?