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Consumer, retail and foodservice businesses need to continue to find different ways to get their products into the hands of consumers with a pivot away from traditional, margin-diluting routes to market. Socioeconomic shifts will continue to accelerate, meaning businesses need to double down on consumer understanding, focus on cost management and design in sustainability from concept through to market to ensure they keep pace with ESG trends and regulation.
At a glance:
Joined Baringa in
Consumer products and retail
Deeds not words
Patrick helps FMCG businesses solve complex problems with the aim to sell more and improve profit margins. He helps them be crystal clear about their proposition, where they play, and where the volume and mass market are going.
When Patrick left school he entered the world of professional rugby, but an injury forced him to retire early. A classics degree later, he decided his path lay in management. Ten years in operational strategy led to working with one of the UK’s leading retail operations, and then a move to the consulting industry.
He liked that Baringa felt so different from other consultancies he was meeting: a high growth business with a great culture of super-low egos, an office with a real buzz, and people who were diverse, and worked with their clients in a kind and collaborative way. When he joined Baringa, he was employee #4 in the consumer products and retail team. In effect, the four set up an incubator within Baringa, and have grown the group ever since.
Working in FMCG, it’s no surprise that Patrick is something of a foodie. He appreciates good quality at whatever price bracket, experience and ambience being equal to what’s on the table. What’s more surprising is that despite his motto, he loves reading, medical fiction being his preferred genre.