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"The most effective organisations have managed to break down Commercial Siloes and understand how to translate data into insight and insight to value. Continually aligning their value proposition to ever-changing market conditions and have a pricing strategy that is not only dynamic but is understood and executed by incentivised and aligned sales, marketing and commercial functions."

At a glance:

Joined Baringa in

Works across
Customer and digital

Favourite book and quote
The Alchemist, by Paulo Coelho; and "the biggest lie we tell ourselves is everything is fated. We've got to go out and make it happen"

In detail:

Laura has spent her consulting career advising C-suite clients on growing revenues, increasing market share, and improving profitable sales. As a lifelong consultant, Laura has spent over 15 years working for large-scale consultancies, supporting clients in identifying and executing their value creation strategy and driving end-to-end commercial transformation. Working across multiple sectors, Laura has spent most of her time with clients in product and service sectors, including technology, telecommunications, industrial and manufacturing, consumer, and life sciences. 

Laura runs the Growth Strategy team, supporting clients in defining go-to-market models and seamlessly executing commercial strategies by articulating their value proposition with effective pricing approaches, resulting in accelerated growth plans and improving EBITDA.

Laura lives in Windsor with her wife and two daughters, where they spend most of their time outdoors, ideally on a paddleboard drifting down the Thames.

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