James Easterbrook

At a glance:

Joined Baringa in
2025

Works across
FS and Health, creating value from putting customers at the heart of organisations, from strategy to the frontline. 

Interesting fact about yourself 
I’d love to write a book on the value of complexity science and systems thinking in the modern organisation  

In detail:

James joined Baringa in 2025, bringing in-depth experience as a strategy and customer leader. He delivered highly impactful customer engagements for clients across sectors whilst working at PwC and Moorhouse and has a hybrid background. Prior to consulting he led account management and innovation for advertising agencies within Interpublic and Publicis Groupe. 

James is the picture they put in the encyclopaedia under ‘omni-nerd’. He’s passionate about what it takes to put customers at the heart of an organisation, from the customer insight to vision and strategic choices and through the operating model to the front line. He loves to understand what makes customers tick and what they want and need, recognising that those aren’t always the same. He loves to balance work in the private and public sectors and enjoys sharing relevant insights and approaches to inspire and challenge. His work has spanned the B2B and B2C worlds and he is as comfortable focusing on consumers and clients as he is with citizens and patients.  

James particularly enjoys bringing his passion and experience to helping teams and individuals to develop. He loves seeing brilliant people grow and progress, finding their way to bring ever greater value to their clients and colleagues. 

His focus at Baringa is on our Financial Services and Health sectors. He’s very proud of work done to drive customer value for banks and wealth managers and to deliver patient-centricity within tight financial constraints for NHS organisations from ambulance services and hospital trusts to regulators. 

Outside of work, James is happiest outdoors, running or biking somewhere with his wife and two kids.