Frances O'Rafferty
Expert in Data, Analytics & AI
Contact Frances
"Data becomes valuable when people can actually do something with it. Treating data as a product helps shift the focus from building data assets to understanding consumers, solving real problems and creating trusted data products that improve decisions, deliver measurable value and are optimised for AI."
At a glance:
Joined Baringa in
2024
Works across
Data, Analytics and AI in multiple industries, particularly Financial Services
What job would you be doing in another life?
I'd be a dancer
In detail:
Frances is passionate about making data work better for people. Starting out in business intelligence and data warehousing gave her a close-up view of both the value data can create and the complexity that can stand in its way. That experience shaped her passion for tackling the deeper, systemic challenges behind data, helping organisations unpick complex data landscapes and create human-centric strategies that move data beyond operational reporting and into the heart of strategic decision-making.
Today, Frances helps clients navigate complex data transformations, bringing business and technology teams together to turn strategy into pragmatic solutions. Her focus is on creating trusted data that people genuinely use, enabling better decisions today while optimising data for an AI-enabled future.
Outside of work Frances is a mum of 3 spending most Saturday mornings in the dance school waiting room and Sunday mornings in the church choir – in between we are usually either out walking in the countryside, hosting friends or getting stuck into some gardening or DIY.
Is digital and AI delivering what your business needs?
Digital and AI can solve your toughest challenges and elevate your business performance. But success isn’t always straightforward. Where can you unlock opportunity? And what does it take to set the foundation for lasting success?