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"Someone once offered me the advice that you’re not at work to make any friends. I think we disprove that statement every day."

At a glance:

Joined Baringa in

Works across
Banking and financial services

How do you get away from it all?
Mountain biking and generally being out in the hills, mountains and dales. “It’s a fantastic way to reset and see the world in perspective.”

In detail:

Clients often describe Ben as their “critical friend”, someone who tells them what they need to hear, not necessarily what they want to hear. He likes to get to know his clients, spending time with them individually so he can find out what they need to be successful in their roles, before identifying clear areas where they can make improvements that make a real difference.  

This pragmatic, straight-talking approach has been at the heart of Ben’s work since he joined Baringa’s customer and digital practice in 2019. With a focus on banking and financial services organisations, he helps his clients to drive innovation into their architectures using business- and cloud-based technologies. Equally comfortable working on the operational and technical side of projects, he advises on everything from vision and strategy to execution and benefits realisation.

Ben and his team work across a number of platforms, including core banking, but CRM is where most of his experience lies. One of his greatest passions is helping clients to turn the promise of data, technology and intelligence into better, more personalised and responsive customer experiences.

As the leader of our global Salesforce practice, he’s incredibly proud of how we’re using the technology to accelerate innovation and transformation for our clients. Among recent engagements, this includes helping the UK’s leading wealth manager to implement its new Salesforce platform and launch an innovative app for its business. 

When Ben’s at work, he’s at work. When the weekend comes, he’s with his family and friends. Having grown up on a farm in South Wales, he loves the outdoors. Sports and competition has been a part of Ben’s life since childhood (he’s three-time captain of the Welsh Tetrathlon team) and having switched from riding horses to mountain bikes, he competes in enduros a couple of times a year. While he’s not quite at the level to win, as long as he finishes in the top-third (and ahead of his mates), he’s happy. 

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