Alastair Kelsall
Expert in AI in Insurance
Alastair Kelsall
"Technology and AI are amplifiers, they accelerate whatever culture already exists. The competitive advantage of a strong mission, deeply integrated core values and empowered, high-performing teams is being heightened. In an age of rapid AI adoption, culture has become an even more consequential success factor."
At a glance:
Joined Baringa in
2022
Works across
Insurance, Life & Pensions, Digital and AI
Favourite book
Red Rising
In detail:
Alastair is a Senior Manager in Baringa's Financial Services practice, advising insurers and life & pensions firms on AI and digital transformation. He helps lead Baringa's AI in Insurance proposition, bringing together industry experts, AI specialists and technology partners to help firms move from AI experimentation to genuine competitive advantage.
What sets Alastair apart is a career that combines consulting with building. He has launched and scaled new products and organisations, giving him an operator's instinct for what transformation actually requires in practice. His view is that AI succeeds or fails on the strength of the culture and people around it, and he brings that people-first lens to every engagement.
His experience spans innovation, product development and large-scale technology change across financial services.
Outside of work, Alastair is a passionate outdoor enthusiast and trail runner. Regardless of season, his weekends will likely involve finding any excuse to get into the mountains.
Is digital and AI delivering what your business needs?
Digital and AI can solve your toughest challenges and elevate your business performance. But success isn’t always straightforward. Where can you unlock opportunity? And what does it take to set the foundation for lasting success?