
Become Digital Podcast: Episode 1 - We speak with Portuguese retailer Worten
25 June 2021
Baringa’s Products & Services leader Koen Van Bockstaele is joined by Felipe Ferreira and Pedro Devesa from Worten, a Portuguese market leader in technology, household appliances, consumables and entertainment electronics, to discuss Worten’s biggest short and long term challenges, the effect that Covid has had on the business, and how Baringa has supported Worten in meeting the needs of its customers in a changing retail landscape.
Listen to our podcast below or on Apple Podcasts, Google Podcasts and Spotify.
View a transcript of this podcast here
About the host:
Koen Van Boekstaele, Consumer Products & Retail Expert, Baringa
Koen currently leads Baringa's Products and Services practice, and has over 25 years of experience working with global consumer products and retail clients.
About the guests:
Felipe Ferreira, Head of Digital Transformation, Worten
Felipe has been part of Sonae, the multinational business group that owns Worten, for almost 20 years, and has led Sonae's Digital, Supply Chain and Logistics operations.
Pedro Devesa, Head of Digital Business, Worten
Pedro is an award-winning digital leader, who leads Worten's digital operations within business, digital transformation, innovation and change management.
More from the series

Episode 7: Evolving from operator to orchestrator
In episode 7, we look at how the COO role is rapidly evolving from operational manager to strategic orchestrator, helping to shape the future of the firm.
Read more
Supporting an international oncology company to enhance their global quality approach
In today’s rapidly evolving regulatory and technological environment, and with increasing patient expectations, quality must transcend traditional compliance. For pharmaceutical and life sciences organisations, a bold approach to quality is not just a necessity—it’s a strategic advantage.
Read more
Redefining quality in Pharma and Life Sciences: A strategic imperative
In today’s rapidly evolving regulatory and technological environment, and with increasing patient expectations, quality must transcend traditional compliance. For pharmaceutical and life sciences organisations, a bold approach to quality is not just a necessity—it’s a strategic advantage.
Read more
Episode 6: Getting the most from external partnerships
In episode 6, we explore how COOs can unlock value through effective external partnerships.
Read moreIs digital and AI delivering what your business needs?
Digital and AI can solve your toughest challenges and elevate your business performance. But success isn’t always straightforward. Where can you unlock opportunity? And what does it take to set the foundation for lasting success?