![A globe surrounded by symbols](/globalassets/insights/digital-transformation/twelve-shifts-of-digital/shift-1-vision-and-strategy---business-models/are-you-confident-header.png?width=560&height=299&quality=90&format=webp&rxy=0.65%2c0.5&rmode=crop)
Shift 1: Vision and strategy - business models
We believe organisations need courage and clarity to disrupt their own business models to compete in a world of platforms, data and APIs
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Shift 2: Vision and strategy - ecosystems
How do we engage with others in the value chain in order to win in our chosen markets?
Read more![Seven smiling people in front of a grey wall](/globalassets/insights/digital-transformation/twelve-shifts-of-digital/shift-3-propositions-and-experiences---customer/istock-1132766113.png?width=560&height=299&quality=90&format=webp&rxy=0.5%2c0.5&rmode=crop)
Shift 3: Propositions and experiences - customer
In today’s digital era, business leaders are recognising the need to shift from pushing products to responding to real customer needs.
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Shift 4: Propositions and experiences - intelligent services
There is a magical marriage between the needs of a customer and the products or services that an organisation has within their kitbag.
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Shift 5: Propositions and experiences - digital and human channels
Explore the shift from siloed digitised and transactional interactions, to digital and human.
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