The range planning process forms the foundation for your product offering and customer propositions. Valuable and timely consumer insights, integrated into an effective planning process, are therefore vital to capturing customer attention and spend. However, this is an area where we often see inefficiencies that impact the quality of data, obstruct speed to market and detract from the end customer experience.
We’ve created a checklist of key capabilities which are essential to an optimal range planning process; these are all fundamental activities that can and should be addressed in every organisation, especially before trying to 'fix the problem' through significant technology investment. What’s more, they can often be implemented in the short to medium term. How many of these foundational capabilities could be improved to delight your customers?