Trading teams are at the heart of any retailer but are facing a more challenging market than ever. Billions have been invested in digitising the customer experience but the commercial functions which ultimately drive the customer proposition have instead often been viewed as an operational cost to be cut.
Our infographic shows the common frustrations shared by trading teams; the five priorities retailers can use to extract the most from your trading teams; and what actions retailers can take to have teams work on more value add activity, uplift achieved profit margin and become faster in bringing new propositions and products to market.
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