Capabilities

AI in customer service: The tech is ready, are you?

Our latest research provides real-world insights, deployment pathways and independent vendor analysis to help you scale AI agents and choose the right platform.

From fragmented views to shared understanding: why digital twins of organisations matter

How finance, operations and transformation leaders can make better decisions when cost, risk and performance are under pressure.

UK renewables deployment supply chain readiness – 2026 update

DESNZ commissioned Baringa to deliver an in‑depth review of supply chains for key renewable and network technologies across the UK and global markets.

Asking the right cyber questions: a practical guide for Australian directors

A practical guide giving non‑cyber directors the key questions, the answers that matter, and the evidence that proves it.

How smarter commercial strategy delivers 4% margin gains for B2B telcos in a year

The B2B telecommunications market is at a crossroads. As legacy products fade and competition intensifies, the task of staying profitable has never felt more daunting.

Price profitably or perish: B2C telcos using advanced pricing see 2–7x ROI

In the regulated UK consumer telecoms market, operators face persistent margin pressure as high price sensitivity makes raising core product prices difficult.

Why are B2B SaaS companies throwing profit and value away?

Too many PE-backed B2B SaaS firms are losing value. Discover how strategic pricing can protect margins and unlock growth, fast.

From soulless to seamless: Transforming customer service with AI

AI in customer service is at a tipping point. Our research reveals how human-centred design can turn frustration into growth.

Bending the IT spend curve: how to get the most from your IT spend in the AI era

Consumption‑based charging for cloud, SaaS and AI is reshaping IT spend. Learn how to regain control, whether cutting costs or re‑tooling IT for growth.

UK offshore wind supply chain investment guide

To achieve the UK's 2030 and long-term net-zero goals, we need to boost investment in our domestic supply chain.

Supply chain curveballs: how US consumer brands are reinventing amid ongoing supply chain pressures

Supply chain issues are no longer short‑term disruptions; they are reshaping how US brands in food, beverage, apparel and beauty rethink global supply chains.

Meet the new generation of superhuman service agents

Discover how to build emotionally intelligent AI into your customer journeys and lead the way on service excellence.

How can ESG drive CFO strategic and operational objectives?

CFOs and finance across FP&A and Treasury face rising external pressures as inflation, volatility and regulation shift, making finance increasingly strategic.

Can AI deliver the emotional intelligence customers crave?

Discover how to build emotionally intelligent AI into your customer journeys and lead the way on service excellence.

‘Customers don’t hate AI – they just hate bad AI.’ How to deliver AI that customers love

AI promises faster resolutions and smoother customer journeys, but impact depends on doing it well. What defines good AI, and how can organisations deliver it?

Rewiring supply chains for tariffs and the new world of trade uncertainty

Global trading tariffs are being upended, and companies have the choice of fight, flight or freeze.