Adrian Bettridge

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What I enjoy most is the opportunity to ask insightful questions to get to the heart of a client’s challenge. Getting to understand what’s really going on in their business.

Adrian’s been with Baringa since 2007, and serving as Managing Partner since 2014. In that role, he brings his 25 years’ experience as a consultant to bear on ambitious plans for Baringa’s growth: moving into new markets, creating new parts of the business, and always looking after our people who make our business thrive.

For Adrian, creating lasting impact for clients isn’t about just agreeing with what they say, but asking the insightful questions that uncover something new. What if you looked at that challenge from the opposite perspective? Is this really a technology and process problem, or a cultural one? He’s happiest when a consulting relationship extends into a coaching relationship – helping CEOs and senior leaders to get the best out of their top teams; convince the naysayers; articulate their vision in a way that gets everyone motivated.

That people-first mentality is evident in the culture Adrian’s fostered at Baringa. From going to every single new joiner session, to setting up a fund for each team member to spend exploring their hobbies – wine tasting, guitar lessons, pottery. His Monday morning emails are just as likely to contain quotes from tennis players as they are ideas from the business and leadership titles that inspire him. He’s proud to see that culture of kindness and curiosity recognised, with Baringa ranking in the top ten in the Great Place to Work awards for more than 10 years in a row.

Adrian loves running, cycling and tennis, and is an avid Liverpool FC fan – he counts the day they beat Barcelona four nil in 2019 as one of the best of his life. After his wedding and the birth of his four sons, of course.