Our Thinking

News and views on topical issues


17 Aug 2017

GDPR: The confusion over consent

How do I prove I have obtained consent? What about marketing lists obtained from third parties? Is there any time limit to consent…? A survey by the Direct Marketing Association (DMA) found that 71% of Marketeers were most concerned about how GDPR affects marketing consent. Article 79 states that infringements of the basic principles of processing ‘including conditions for consent’ will carry the highest level of fines (- £20mn or 4% of turnover) – so firms need to seriously consider how they will be consent-compliant, and soon…

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