Sue Butler, Director - Products and Services

" I’m constantly impressed by the level of collaboration that exists between teams within Baringa and how this enables me to bring the best of Baringa to our clients. "

Contact Sue

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Sue Butler, Director - Products and Services

" I’m constantly impressed by the level of collaboration that exists between teams within Baringa and how this enables me to bring the best of Baringa to our clients. "

Contact Sue

Meet Members of the team

I spent the first 23 years of my career in retail. Starting at the bottom in buying and merchandising and then moving into consulting where I worked with many of the world’s leading retailers and 7 of the top 10 UK retailers. I joined Baringa in 2017 to help build our capability in retailing within our Consumer Products and Retail practice area.  

For me, it’s really important to work with a really talented team of people, I love the passion and energy that you get when you are with the Baringa team at a client, or indeed even in the office. Everyone throws their everything at all they do, be it delivering innovative client work, working on an internal practice initiative or organising one of our fantastic social events.

I am really lucky as I work with an exciting mix of tier 1 UK retailers and innovative brands. The projects are a real mix of hands on operational work such as how do we turn our store estate into a competitive advantage that supports our digital growth right through to more strategic advisory work such as discussing a market assessment for a new product entry or a vision for new service models for a major high street brand. I’m constantly impressed by the level of collaboration that exists between teams within Baringa and how this enables me to bring the best of Baringa to our clients.