Mapping fan experiences to an organisation's Rights and Royalties capabilities

Rights and Royalties is the strategic foundation of a content organisation and a key enabler of engaging fan experiences

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Mapping fan experiences to an organisation's Rights and Royalties capabilities

Rights and Royalties is the strategic foundation of a content organisation and a key enabler of engaging fan experiences

A woman tapping on a large mobile phone interface

Scenario

A fan sees a clip of a newly released series just launched on a streaming platform shared by a friend. We explore how their decision to subscribe and keep the service is underpinned by Rights and Royalties.

A woman with long hair and headphones selecting from digital icons

Awareness

Doing

Discover the platform via social, influencer recommendations, or friends/communities.

Thinking & Feeling

“My friend re-posted a trailer of a piece of content recently commissioned, let me see where i can view it!”

Rights and Royalties decisions

  • What rights can we leverage to advertise and market our content and platform?
  • Do we have rights to distribute trailers?
  • What are our digital clip rights?
  • Do we have the rights to our own Brand assets for marketing and advertising?

Key capabilities

  • Rights Availability Insights
  • Content Acquisition
  • Rights Registration
  • Contracts Management
A woman browsing streaming options on a desktop interface

Consideration & Conversion

Doing

Compare the platform across other competitors, against price, content and user experience, in a purchasing decision.

Thinking & Feeling

“I think this new platform could be a great choice for me to subscribe to. I am loving the variety of shows I am seeing across TV, Film, Games, Podcasts, Music as compared to other services – There's so much here to explore!”

Rights and Royalties decisions

  • Which rights that will differentiate us from our competitors and how do we obtain this? (e.g. acquisitions, consolidation, partnerships, licensing, production)?
  • Have we exploited the rights we own or do we need to fill the gap to meet user needs, and global trends?
  • Which products and categories will be most profitable and popular?
  • Where should we licence versus create content?

Key capabilities

  • Rights Data and Insights
  • Content Acquisition
  • Content Creation
  • Product Development
  • Product and Ad strategy
  • Content Monetization
A man searching for content while sitting on a chair

Engagement

Doing

Search for and discover content from a diverse catalogue, explore product features and watch my chosen content in a channel and format that is convenient for me.

Thinking & Feeling

“There is so much here - I am exploring all the options I have.”

“When I am on the go, I can seamlessly use the platform on my phone and tablet”

“I'm not sure how I feel about ads... Do I prefer a free service with ads, or a paid, undisrupted experience?”

Rights and Royalties decisions

  • What content is available and how can we exploit our use of it?
  • What blend of content (editorial, creator vs. branded content) do we want?
  • What geographical rights do we have to distribute this content?
  • What content can be translated/dubbed?
  • What contracts do we have in place?
  • What channels and formats can we deliver this content in?

Key capabilities

  • Content Management
  • Content Discovery
  • Advert Monetisation
  • Monetisation Billing/Payments
A woman using a laptop to view content

Retention

Doing

Continue to discover more content that delights me. Continue subscribing.

Thinking & Feeling

“I am absolutely hooked on this show and I cant wait until season 2 is released!”

“I am glad that there are more Home shows on this platform, seems they know I love this genre!”

Rights and Royalties decisions

  • Which rights do we need to retain customers?
  • How should we analyse our performance data against your rights data?
  • What is driving highest engagement?
  • How do we react, test and learn from our usage data?
  • Can we feed this back into our agile development process?
  • What content do we no longer require?
  • What serialisation rights do we have?

Key capabilities

  • User Management
  • Content and Advert Monetisation, Analysis and Tracking
A hand holding a mobile phone which is showing an image viewing interface

Advocacy

Doing

Follow and engage with content on other platforms, connect with communities and become a superfan.

Thinking & Feeling

“Its great to watch Behind The Scenes content, and Cast Interviews on social after watching the show - I wonder what other shows the cast are working on next…”

“I’m obsessed with my new themed t-shirt”

Rights and Royalties decisions

  • Which content should we buy or license more of based on consumption patterns?
  • How have we managed our Clip rights to share short form content on social?
  • How do we measure and quantify the impact and benefit of our product and content strategies?
  • What franchise and merchandising rights do we have?
  • How do we expand our content further?

Key capabilities

  • Data and Insights
  • Content and Advert Monetisation, Analysis and Tracking

Are your digital product and marketing teams working hand in hand with rights operations to deliver engaging and relevant fan experiences?