When we look back to the energy industry of the 1990s we see an industry focused on market opening, on the journey towards competition; fast forwarding to the 2000s consolidation led to a dominant “Big Six” suppliers. So, how will we look back on the 2010s? We might look at an industry on the journey to decarbonisation, towards Smart, but we will also look back at the plethora of new entrant suppliers that successfully joined the market and reflect on why they were successful, and what they offered us as consumers.
New entrants to any industry bring innovation and new ways of thinking with them. For me, the key differentiator in energy has been personalisation, providing customers with something more than just a standard product to keep the lights on. In this blog, we’ve pulled out just four of the ways that new entrants are choosing to offer us something more:
What comes next? If the latest new entrants are anything to go by, then the last few years of this decade could well be dominated by those offering:
The 2010s are proving to be a decade in which new entrants have shaken up customer propositions in energy by offering something more, and they have been successful as a result. It hasn’t been all plain sailing though – watch out for our next blog in this series, when we will highlight some of the potential pitfalls they face.
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